Sorry, you’re not the hero: a blockbuster blueprint for success stories that shine

Written By Natalie Schroeder

While you might picture yourself as James Bond, sipping a martini and saving the day; in the world of bids, your organisation isn’t the hero, your prospect is. So, Q, swap the tux for a lab coat, grab your tools, and get ready to craft their story.

It’s award season, and while the glittering gowns and controversial speeches are fun, the best films make us care because they tell unforgettable stories.

The case studies (or success stories) you include in your bids can do the same. Like any great film, they need relatable heroes, compelling challenges, and satisfying resolutions.

Here, we’ll show you how to craft success stories that win over your prospects and make them see your organisation as the ultimate award-winning partner.

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Natalie Schroeder

For over 15 years, Natalie has led and developed hundreds of bids to all levels of government in Australia and New Zealand, as well as large local, regional and global commercial organisations – in the process winning multiple multi-million-dollar contracts.

With a background in sales, business development and professional writing, Natalie works with organisations across industries including defence, finance, resource recovery and professional services; to strategise and develop a plan to win and retain valuable contracts through tender submissions, presentations and pitches.

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